Fractional CMO: Reshaping the Future of Marketing Leadership
Discover how fractional CMOs are reshaping marketing leadership with AI-powered efficiency, strategic expertise, and flexible.
The Cracker Barrel Rebrand: A Modern Misfire Rooted in Nostalgia
In August 2025, beloved icon of Southern nostalgia, Cracker Barrel, launched a sweeping effort to rebrand. A minimalist new logo minus the familiar man, store interiors stripped of their down-home charm, and menu changes were all part of the new look.
The 8 Biggest Categories of Wasted Marketing Funds
Companies invest significant resources in marketing—time, money, and personnel. Most business owners and managers understand that marketing is essential for driving sales.
Tales With Taylor Podcast: Behind the Scenes with Dr. Duke Merhavy
Dr. Duke Merhavy, founder of Fractional CMO LLC, recently sat down with Tales With Taylor for a conversation that goes far beyond typical business discussions.
Are AI Chatbot Answers Based on SEO?
Explore how AI chatbots utilize SEO to generate responses, why SEO remains vital, and how marketers can adapt with Generative Engine Optimization (GEO) to effectively reach their target audience in an evolving AI-driven landscape.
The Other ‘F-Word’
When I launched Fractional CMO, LLC ten years ago, the term "fractional executive" was virtually unknown. Today, however, it's widely used, and "fractional" has been adopted by professionals across various disciplines, such as fractional CFOs, fractional COOs, and others.
How Fractional CMOs Are Revolutionizing Marketing Using AI
As AI continues to evolve, the collaboration between human creativity and machine intelligence promises an exciting future for marketing—a future where innovation and impact go hand in hand.
Go Above and Beyond, Because Their Success Is Your Success Too
Every business-to-business executive knows that in order to do well, their customers must do well too. Put differently, for your customers to be able to purchase from you, their business has to generate the revenue to be able to pay you.
Fractional CMO & Marketing Newsletter – June 2021
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Fractional CMO & Marketing Newsletter – May 2021
You started your own business or climbed the ladder to a leadership position because you are passionate about your profession. You probably saw an unmet demand in the market and thought you could meet it better than anyone else. And through it all, you worked your butt off to stay competitive, stay in business despite all adversities, and your business thrives.
