What Should My Marketing Budget Be?
One of the most common questions I’m asked—and one of the hardest decisions business owners and executives must make—is how much to spend on marketing.
AI Search Trends: What’s Changing and What It Means for Businesses
AI is changing the way people search, and it’s affecting many business owners by quietly reshaping how customers find products and services.
The Top 10 B2B Marketing Problems and How to Fix Them
Most B2B companies don’t lack effort, talent, or even budget. What they lack is clarity; specifically, a clear understanding of what is holding their marketing back and how to fix it.
Why the Sales Funnel Isn’t Really a Funnel
funnel (noun) - A tube or pipe that is wide at the top and narrow at the bottom, used for guiding liquid or powder into a small opening.
Fractional CMO: Reshaping the Future of Marketing Leadership
Discover how fractional CMOs are reshaping marketing leadership with AI-powered efficiency, strategic expertise, and flexible.
The Cracker Barrel Rebrand: A Modern Misfire Rooted in Nostalgia
In August 2025, beloved icon of Southern nostalgia, Cracker Barrel, launched a sweeping effort to rebrand. A minimalist new logo minus the familiar man, store interiors stripped of their down-home charm, and menu changes were all part of the new look.
The 8 Biggest Categories of Wasted Marketing Funds
Companies invest significant resources in marketing—time, money, and personnel. Most business owners and managers understand that marketing is essential for driving sales.
Tales With Taylor Podcast: Behind the Scenes with Dr. Duke Merhavy
Dr. Duke Merhavy, founder of Fractional CMO LLC, recently sat down with Tales With Taylor for a conversation that goes far beyond typical business discussions.
Are AI Chatbot Answers Based on SEO?
Explore how AI chatbots utilize SEO to generate responses, why SEO remains vital, and how marketers can adapt with Generative Engine Optimization (GEO) to effectively reach their target audience in an evolving AI-driven landscape.
The Other ‘F-Word’
When I launched Fractional CMO, LLC ten years ago, the term "fractional executive" was virtually unknown. Today, however, it's widely used, and "fractional" has been adopted by professionals across various disciplines, such as fractional CFOs, fractional COOs, and others.
