Every business-to-business executive knows that in order to do well, their customers must do well too. Put differently, for your customers to be able to purchase from you, their business has to generate the revenue to be able to pay you.
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You started your own business or climbed the ladder to a leadership position because you are passionate about your profession. You probably saw an unmet demand in the market and thought you could meet it better than anyone else. And through it all, you worked your butt off to stay competitive, stay in business despite all adversities, and your business thrives.
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When planning the growth of your business and revenue, you have four basic marketing strategies to consider and pursue. Sometimes, the choice is relatively clear or dictated by marketing condition; though there are times when all four approaches must be carefully weighed before the course is chartered.
The wide spectrum of marketing activities ranges from design to advertising, messaging to lead generation, and dozens more. The way companies go about executing them varies too.
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Thanksgiving is my favorite holiday. It always has been. I like how inclusive and inviting it is because it does not ‘belong’ to any one religion. Thanksgiving often brings out the best in people, it celebrates positivity, its traditions are uplifting, and it is so very American!
Yes, that’s right! We are in the middle of the 4th quarter of 2020, and most of us are more than ready to see this year in our rearview mirror. Nevertheless, we must stay the course and finish it strong!
It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
Fractional CMO specializes in leveraging marketing strategies and tactics to help small to mid-sized B2B businesses accelerate growth and improve profitability.
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