Over the years, I have written several articles that emphasized the importance of lead follow-up, as well as the all-too-familiar ‘call reluctance’ (for example see our November 2018 newsletter).

You’ve heard it before “This product sells itself!” Yet, human history is full of great ideas and magnificent products that never actually made it big.

We have already established that there is no ‘silver bullet’ when it comes to marketing. Effective marketing is comprised of many different types of...

Thank you for an incredible 2018! We are looking forward to making your business a success in 2019 and continuing to be Your Smart Marketing Solution

So, You Got Leads – Now What? Generating leads is one of marketing’s chief objectives. In fact, generating leads is the ultimate goal of the sum of all marketing activities. However, generating leads alone does not create revenue or profits!It is...

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The question about the relevancy of marketing collateral in the digital age pops up every-now-and-then. Before I explain our approach, let’s define what we mean by “marketing collateral”:

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