We have already established that there is no ‘silver bullet’ when it comes to marketing. Effective marketing is comprised of many different types of...

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So, You Got Leads – Now What? Generating leads is one of marketing’s chief objectives. In fact, generating leads is the ultimate goal of the sum of all marketing activities. However, generating leads alone does not create revenue or profits!It is...

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The question about the relevancy of marketing collateral in the digital age pops up every-now-and-then. Before I explain our approach, let’s define what we mean by “marketing collateral”:

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