Fractional CMO & Marketing Newsletter – November 2019
The way people and businesses buy things changes over time for a variety of reasons. We are in the midst of changing consumer behavior that is undoubtedly fueled by technology.
Fractional CMO & Marketing Newsletter – October 2019
If your brand were a person, what kind of person would it be? How would you describe the characteristics that make its personality?
Fractional CMO & Marketing Newsletter – September 2019
An engine is a machine with moving parts that converts energy into motion. Marketing is very similar in that it is made of moving parts that must work smoothly and in harmony to generate motion. In marketing, that motion generates leads and moves them along the buyer’s journey.
Fractional CMO & Marketing Newsletter – August 2019
You may have read that studies show people do business with those they know, like, and trust – We believe this is true. We see how top salespeople go out of their way to inform their customers and work tirelessly to make them like and trust them.
Fractional CMO & Marketing Newsletter – July 2019
Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
Fractional CMO & Marketing Newsletter – May 2019
When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.
Fractional CMO & Marketing Newsletter – April 2019
When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.
Fractional CMO & Marketing Newsletter – March 2019
Over the years, I have written several articles that emphasized the importance of lead follow-up, as well as the all-too-familiar ‘call reluctance’ (for example see our November 2018 newsletter).
Fractional CMO & Marketing Newsletter – February 2019
You’ve heard it before “This product sells itself!” Yet, human history is full of great ideas and magnificent products that never actually made it big.
Fractional CMO & Marketing Newsletter – January 2019
We have already established that there is no ‘silver bullet’ when it comes to marketing. Effective marketing is comprised of many different types of...
