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The beginning of a year is always a good opportunity to start fresh. The same should be applied to your marketing approach. It is still early enough in the year to examine how you are going to make marketing work for you.
This year has been great and exactly what I had hoped it would be – maybe even better. Fractional CMO & Marketing has helped twice as many companies as the year before! The results our clients are reporting are phenomenal and make me very happy!
The way people and businesses buy things changes over time for a variety of reasons. We are in the midst of changing consumer behavior that is undoubtedly fueled by technology.
If your brand were a person, what kind of person would it be? How would you describe the characteristics that make its personality?
An engine is a machine with moving parts that converts energy into motion. Marketing is very similar in that it is made of moving parts that must work smoothly and in harmony to generate motion. In marketing, that motion generates leads and moves them along the buyer’s journey.
You may have read that studies show people do business with those they know, like, and trust – We believe this is true. We see how top salespeople go out of their way to inform their customers and work tirelessly to make them like and trust them.
Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.
When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.
Fractional CMO specializes in leveraging marketing strategies and tactics to help small to mid-sized B2B businesses accelerate growth and improve profitability.
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