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You started your own business or climbed the ladder to a leadership position because you are passionate about your profession. You probably saw an unmet demand in the market and thought you could meet it better than anyone else. And through it all, you worked your butt off to stay competitive, stay in business despite all adversities, and your business thrives.

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When planning the growth of your business and revenue, you have four basic marketing strategies to consider and pursue. Sometimes, the choice is relatively clear or dictated by marketing condition; though there are times when all four approaches must be carefully weighed before the course is chartered.

The wide spectrum of marketing activities ranges from design to advertising, messaging to lead generation, and dozens more. The way companies go about executing them varies too.

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Thanksgiving is my favorite holiday. It always has been. I like how inclusive and inviting it is because it does not ‘belong’ to any one religion. Thanksgiving often brings out the best in people, it celebrates positivity, its traditions are uplifting, and it is so very American!

Yes, that’s right! We are in the middle of the 4th quarter of 2020, and most of us are more than ready to see this year in our rearview mirror. Nevertheless, we must stay the course and finish it strong!

It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.

Well-run companies take the time to evaluate and plan - most do this once a year, some more frequently than that. It is a particularly good practice to take a step back periodically to assess where you are, set goals, and put plans in place to reach them.