How We Do It: Transforming Your Vision into Results
Fractional CMO’s Proven Process for Marketing Success
We begin by asking questions about your business—past and present—and learning about your goals and vision.
Our aim is to understand your ideal future state and what you hope to achieve over time. From there, we develop a plan and budget that meet your approval, then move straight into hands-on implementation, executing the tasks needed to bring your vision to life.
Discovery and Assessment of Marketing Needs
Our marketing needs assessment process explores the marketing activities required to meet your goals and achieve your vision. Additionally, we evaluate the effectiveness of past marketing efforts. If necessary, we conduct marketing research to gain insights into customer preferences, brand perception, the competitive landscape, and market opportunities and threats, all to strengthen our assessment
Planning
To achieve your goals, we formulate an integrated, multi-faceted strategy and create a comprehensive annual marketing plan with an accompanying budget. Whenever possible and appropriate, each marketing activity in the plan includes metrics to measure results and allows for adjustments as needed.
Implementation
Once the plan and budget meet your approval, we immediately begin hands-on implementation of the tasks needed to bring your vision to life. Our experienced team of marketing professionals will work closely with you, or your already engaged service providers, to execute the plan. When specialized expertise is required for specific tasks, we tap into our extensive network of highly qualified marketing experts. We handle the search, pricing, and selection of the right vendors, then manage and coordinate their work to ensure seamless execution
