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It is our responsibility – as business owners and managers, and especially those of us in the marketing discipline – to offer our customers what they need. Sometimes, however, we get caught up in our own ‘worlds’ and we think we know what our customers want, or worse yet, we think we know what’s best for them.

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As we celebrate our seventh year in business, we are gratified to see how the concept of “Fractional CMO” is gaining wide acceptance and popularity.

During 2021, it seemed like most businesses focused on reestablishing and even redefining themselves after 2020 was so chaotic due to the pandemic. Challenges were plenty, and included managing distributed workforces, hiring and retaining quality employees, and competing for customers amid their changing purchasing habits.

As I shared last year, Thanksgiving is my favorite holiday for several reasons which I mentioned at that time. I do believe - strongly - that we should be thankful for all the blessings bestowed upon us every single day, and we should show gratitude to all and for all who are part of our journeys.

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In business, just like in our personal lives, things seem to constantly change due to pandemic-related events. One day the pandemic seems to subside, only for a new variant to rear its ugly head the next.

In the business world, we often define companies as either ‘business-to-business’ (B2B) or ‘business-to-consumer’ (B2C). Though the distinction is important, it strictly refers to transactions. When it comes to marketing, we want to have a broader perspective.