About Fractional CMO, LLC – A Leader in B2B Marketing Strategy

We Develop Marketing Strategies, Create Actionable Plans, and Guide Implementation to Align with the Business’s Overarching Strategy, Ensuring it Achieves its Objectives and Goals

Illustration of team planning and working on marketing

Who We Are

When you need a proficient marketing strategist, well-crafted plans, and effective implementation to accelerate growth and improve profitability—but can’t justify hiring, or aren’t ready for, a full-time Chief Marketing Officer or building your own marketing department—we offer the best solution for B2B businesses.

Fractional CMO, LLC provides a unique arrangement, offering the most efficient, innovative, and cost-effective formula to turn your vision into reality. Since 2014, we have been a pioneer and leader in the Fractional CMO field, consistently recognized for our excellence.

Why Fractional CMO

We are unique in how we work with our clients, setting ourselves apart from any other firm or agency you’ve worked with before. With over three decades of experience, we take a holistic and integrated marketing approach, and we are not bound by any particular marketing tool, tactic, trend, or fad – We employ the strategies and tactics that are most beneficial for our clients.

  • Results – We deliver real measurable results. All of our clients experience a considerable increase in sales and profitability, and we meet other goals we mutually agree on.
  • Free to Run Your Business – Your time will be available to utilize your experience, skills, and expertise to run your business.
  • Instant “On” With Immediate Organizational and Strategic Impact – No hiring delays, headhunters, interviews, or relocations.
  • Cost-Effectiveness and Flexibility – You tap into only the amount of marketing services you require, to do the things you need, when you need them done.
  • Lower Overhead – Outsourcing your marketing management and execution will cut expenses associated with having employees.
  • Budgetary Discipline – You will know what’s in your marketing plan and marketing budget because you will approve them both before our work starts.
  • Benefit from Outside Perspective Plus Expertise and Capabilities Not Available Inside Your Organization – We will apply and utilize top-level marketing practices, strategies, tactics, systems, and tools, as well as set metrics to measure results.
  • The Latest in Marketing Best Practices – We’re continuously sharpening our skill sets, which is no small challenge in this digital marketing era.
  • Accountability – Because Fractional CMO sticks around to implement the marketing plan, we are also accountable for performance and results.
  • Marketing Team That Is an Integral Part of Yours – We become a part-time executive addition to your management staff, and we will meet with you once a week to ensure complete coordination and transparency.

What We Do

Fractional CMO serves clients throughout North America, specializing in planning and implementing marketing strategies to greatly enhance the success of B2B companies. Our goal is to maximize clients’ profitability as well as their market dominance. We’ve transformed brands from obscurity to prominence, and we’ve been instrumental in growing companies from local or regional players into international leaders in their industries.  

We focus on:

  • Formulating the right message to accentuate and clearly articulate the company’s core differentiating advantages, their benefits, and their value that would resonate with the target audience.
  • Devising the most effective marketing strategy to convey that message to gain market share, growth, and market dominance.
  • Constructing a marketing plan around the strategy and executing it to achieve goals within agreed upon budget.
  • Managing, overseeing, measuring, reporting – and in most cases – engaged in the implementation of the marketing efforts.

How We Do It

We provide each client with the focused attention needed to achieve their goals, whether it’s enhancing their current marketing to boost sales and profitability or preparing and optimizing their business for a sale at the best possible price.

Our strategies and plans are tailored to your specific circumstances and needs, ensuring they align with your unique goals, procedures, culture, and budget. Once the plan and budget meet your approval, we immediately begin hands-on implementation of the tasks required to ensure your vision is realized.

You have the subject-matter expertise, and we have the marketing know-how. Together, we’ll leverage your knowledge and experience; combining it with our marketing planning and implementation process to achieve your goals and boost your bottom line.

Fractional CMO collaborates with your in-house resources and existing service providers, if applicable. In addition to planning and overseeing implementation, we also offer an outsourced Marketing Department to execute, practically, all your organization’s marketing activities. Our team consists of experienced professionals who specialize in marketing for small and medium-sized businesses, applying best practices most suitable for their unique needs and budgets.

With our strategy and well-planned marketing efforts, you will:
  • Establish brand awareness, recognition, and preference
  • Generate more qualified leads
  • Close sales faster
  • Increase repeat sales
  • Improve customer satisfaction and loyalty
  • Build lasting customer relationships