They have a system that works, but is flexible enough to make it unique for your company. Meanwhile, in the midst of our on-going business demands, he took our company’s design and brand, cleaned up the brand confusion that we created, and turned it into something that people can relate with. The re-brand consisted of new collateral designs, business cards, logo redesign, newsletters, mascots, social media, trade show displays, etc. Duke and his team also did a complete revamp of our website. Duke is very easy to work with and brings an outside professional perspective. He asks great questions that we would not think of being so close to the problem. I can confidently say that working with Fractional CMO has added value to our business over the last 2 years.