Marketing Strategy,
Planning, Management,
and Implementation
When you need a proficient marketing strategist, well-crafted plans, and effective implementation to accelerate growth and improve profitability—but can’t justify hiring a full-time Chief Marketing Officer or building your own marketing department—we offer the best solution for B2B businesses.
We develop marketing strategies, create actionable plans, and guide implementation to align with the business’s overarching strategy, ensuring it achieves its objectives and goals.
Helping You Succeed
We specialize in leveraging marketing strategies and tactics to help small to mid-sized
B2B businesses accelerate growth and improve profitability.
We Help When You
Need To:
Generate more high-quality leads
- Close sales faster
- Drive repeat sales
Craft a compelling, effective message
Create powerful sales tools and collateral
Build brand awareness, recognition, and preference
- Differentiate your brand from competitors
- Enhance customer satisfaction and loyalty
- Foster lasting customer relationships
- Launch new products successfully
When You Choose
Fractional CMO, You Get:
- Results
Freedom to Focus on Running Your Business and Do What You Do Best
- Instant “On” with Immediate Impact
- Cost-Effectiveness and Flexibility
- Lower Overhead
- Budget Discipline
- Outside Fresh Perspective, Expertise, and Capabilities
- Up-to-Date Marketing Best Practices
- Accountability
- An Integral Part of Your Team
We Turn Your Vision
Into Reality
Our strategies and plans are tailored to your specific circumstances and needs, ensuring they align with your unique goals, procedures, culture, and budget. Once the plan and budget meet your approval, we immediately begin hands-on implementation of the tasks required to ensure your vision is realized.
From Discovery To Results
We begin by asking questions about your business—past and present—and learning about your goals and vision. Our aim is to understand your ideal future state and what you hope to achieve over time. From there, we develop a plan and budget that meet your approval, then move straight into hands-on implementation, executing the tasks needed to bring your vision to life.
What Our Clients Say About Us
Helped us to see the endless possibilities of growth for our company
Fractional CMO has been great to work with right from the start. Duke took an interest in our company and our future goals. We feel confident with Fractional CMO because Duke has not only encouraged us in our marketing endeavors and future goals for our company, but has also been honest and forthright about any changes that may need to take place on our part as well. Fractional CMO has stretched us outside of our normal regiment and helped us to see the endless possibilities of growth for our company.
Reliance Heating and Air Conditioning
Years of experience are brought to the table
Not only was I impressed with how DEEP Duke was able to assess my company’s marketing needs, he was able to provide great feedback to a few of my customers, who all turned to be Fractional CMO’s direct customers as well! No doubt his years of experience are brought to the table in a simplified and affordable way!
Beits Livneh
President Gallop Technology Group
We would recommend his services to any company
We knew that we needed a marketing plan but we had no idea how or where to start. We engaged Duke Merhavy with Fractional CMO and from the first moment we met, it was evident that he not only knew what he was doing from a marketing perspective but that he would perform as if he were on our regular payroll. Duke truly became one of our team members and has provided guidance and deliverables resulting in an outstanding new logo and soon, a whole new website. Utilizing Fractional CMO allowed us to create professional marketing tools at a fraction of the cost of hiring an in-house marketing expert. We would recommend his services to any company in need of a whole new marketing program or just need a refresh.
Meghan Uhl
President Focal Point Security
Our target market exposure has increased
Working with Fractional CMO has been a rewarding experience for my company and brand. Every facet of our image has been updated with a professional and well-regarded message. Our customers have been outspoken about the improvements in messaging and design. I have more time to focus on my strengths, while providing oversight and on key projects. Our target market exposure has increased and our image top notch. I am grateful for the day I decided to give them a try.
Chris Heiland
President, Teknipure
Willing to do whatever it takes to get the job done!
Fractional CMO is like a breath of fresh air. Duke and his team are always on the ball and willing to do whatever it takes to get the job done! We have a new name and logo, and we revamped our website. While we’re in the early stages, our future looks bright!
Arizona Comfort Specialists
Working with Fractional CMO has added value to our business
They have a system that works, but is flexible enough to make it unique for your company. Meanwhile, in the midst of our on-going business demands, he took our company’s design and brand, cleaned up the brand confusion that we created, and turned it into something that people can relate with. The re-brand consisted of new collateral designs, business cards, logo redesign, newsletters, mascots, social media, trade show displays, etc. Duke and his team also did a complete revamp of our website. Duke is very easy to work with and brings an outside professional perspective. He asks great questions that we would not think of being so close to the problem. I can confidently say that working with Fractional CMO has added value to our business over the last 2 years.
Peter Sauer
CEO EdTech Software, LLC
Helped us get organized very quickly
EdTech Software has worked with Fractional CMO for a little over 2 years. Prior to working with Duke, we had a hard time explaining what we do in a short understandable way. Duke helped us get organized very quickly. Within the first week, I told Duke “I know you have a plan, but we have some urgent things that need immediate attention.” Duke and his team rolled with the demands and performed excellently.”
Peter Sauer
CEO EdTech Software, LLC
They were an inside part of the team
Fractional CMO cuts through the complexity of marketing and streamlines the pathway to success. They engage not as outside consultants, but as though they were an inside part of the team, with deep caring and loyalty. They are highly responsive to rapidly changing needs, and willing to work through bumpy places, and stay to find win-win solutions. The day you say “yes” to Fractional CMO is the day your business changes forever!”
DeAnna Murphy
Chief Development Officer People Acuity
They raised our level of professionalism
Fractional CMO was instrumental in teeing up our business and preparing it for a life-changing merger that has doubled the growth of our business. They raised our level of professionalism and helped us find the language to convey our brand and mission better than it had ever been done before. I highly recommend them to anyone who is looking for a CMO to guide them through today’s challenging business waters. You won’t be disappointed!
DeAnna Murphy
Chief Development Officer People Acuity
They are the best in the business at what they do
In the past decades of being a leader of a small-to-midsize business, we have worked with dozens of so-called marketing experts. None of them can hold a candle to Fractional CMO! They are the best in the business at what they do.”
DeAnna Murphy
Chief Development Officer People Acuity
I would highly recommend Fractional CMO as a partner
We worked with Fractional CMO and Duke from October 2021 to November 2022. During that time Duke and his team partnered with me and my team to develop a comprehensive marketing plan for our AnswerHub business including new branding, messaging, website content, social media and email marketing campaigns. Duke and his team were responsive to our needs, executed a consistent process, including weekly updates and helped us focus our marketing efforts that led to a successful exit for the business. I would highly recommend Fractional CMO as a partner.
Terry Waters
CEO, Devada and GM, AnswerHub
Helped with establishing the firm’s brand and showcase our strengths and successes
After decades as a successful business litigator, I founded my own firm in 2021. I engaged Fractional CMO to help with establishing the firm’s brand and showcase our strengths and successes. Today, our clients tell us that the message and philosophy we showcase through marketing efforts resonates with them, and often support their decision to have us represent them.”
Daniel B. Mestaz
Mestaz Law
The newsletters have been the cornerstone of our nurturing touchpoints with past and present clients
Since 2018, Fractional CMO has been providing us with marketing leadership and execution of many of our marketing efforts. Most notably, for all those years, we have been consistently sending out monthly newsletters which they prepare and send out, then report back to us on the various metrics. The newsletters have been the cornerstone of our nurturing touchpoints with past and present clients, as well as positioning us as market leaders in the eyes of potential clients.”
Carey and Trish Kolb
The Kolb Team
They are always a hit!
We are repeatedly told by customers that our marketing materials – including our catalogs, collateral, trade show display, giveaways, and more – are ‘spot-on’. They are always a hit!”
Jeremy Jones
National Business Development Manager Waterloo Healthcare
Helped us cement our reputation in the healthcare industry
Our marketing efforts through working with Duke and the Fractional CMO team helped us cement our reputation in the healthcare industry; both have aided in our goals of having more sales and closer working relationships with leading distributors.
Steve Brothers
National Distribution Manager Waterloo Healthcare
We are breaking our past sales records!
With the help of Fractional CMO, our competitive position in the marketplace has been advanced to a higher level than ever before, and as an additional benefit, we are breaking our past sales records!”
Mark Steitz
Vice President of Sales & Marketing Phoenix LTC
Elevate our marketing efforts, and improve brand dominance and sales performance
While working with Duke, he is able to provide us with perspectives, ideas, and solutions we were previously unaware of, that helped us improve our companies. From marketing strategy to implementation, Fractional CMO has worked closely with me and the business units’ leadership to elevate our marketing efforts, and improve brand dominance and sales performance.”
Kevin Mracek
Executive Vice President Bergmann Group
The Fractional CMO teamwork pursued marketing programs successfully
The Bergmann Group owns and operates three distinct business units. With Duke’s leadership in the area of marketing, we put plans in place and had the Fractional CMO teamwork with our in-house resources and pursued marketing programs successfully.
John Bergmann
CEO Bergmann Group
Helped drive our growth and tremendous success
From email campaigns to social media, advertising, our website, collateral, and more; Fractional CMO has professionally handled every aspect of our marketing efforts. Their work not only helped drive our growth and tremendous success, but it also allowed our team to focus on what they do best – Develop innovative automation solutions and sell them around the world.
Brenda Gruetzmacher
CFO, Summit Automation
This relationship resulted in Summit Automation becoming the premier provider
Shortly after we took ownership of Summit Automation in 2019, we engaged Fractional CMO and we’ve been with them ever since. They started by refining the branding and messaging of our company, then continued with planning and executing marketing efforts that supported our operations and sales efforts. This relationship combined with our team’s innovation and hard work resulted in Summit Automation becoming the premier provider of door and window automation in the US and beyond.
PJ Gruetzmacher
President & CEO, Summit Automation
Their ability to analyze our business needs has proven beneficial for our company
Rudy Troisi
President and CEO, Reliable Background Screening
Interactive website and increased sales
Fractional CMO & Marketing is the driving force behind our new logo, interactive website and increased sales. Duke and his staff of experts have helped us tackle the things we didn’t even know we didn’t know, and made them happen. Using Fractional CMO & Marketing is like hiring a major marketing firm that treats you like their only client.
Chris Heiland
President, Teknipure
Get In Touch With Us
Ask us about your biggest marketing or sales challenge, make a comment, and/or request a complimentary marketing needs assessment.