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# Fractional CMO

Chief Marketing Officer Services

## Sitemaps

- [XML Sitemap](https://fractional-cmo.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Top 10 B2B Marketing Problems and How to Fix Them](https://fractional-cmo.com/top-10-b2b-marketing-problems/) - Most B2B companies don’t lack effort, talent, or even budget. What they lack is clarity; specifically, a clear understanding of what is holding their marketing back and how to fix it.
- [Why Growing Companies Need Marketing Leadership – Not Just Marketing Vendors](https://fractional-cmo.com/marketing-leadership-not-just-vendors/) - Entrepreneurs start businesses with a great idea, creativity, and an abundance of energy and motivation to solve problems or address needs they recognize in the marketplace.
- [Don't Let Bad Marketing Hurt Your Brand](https://fractional-cmo.com/dont-let-bad-marketing-hurt-your-brand/) - You probably receive several emails each month that were clearly generated and sent by an AI-powered email marketing platform.
- [What Should My Marketing Budget Be?](https://fractional-cmo.com/what-should-my-marketing-budget-be/) - One of the most common questions I’m asked—and one of the hardest decisions business owners and executives must make—is how much to spend on marketing.
- [AI Search Trends: What's Changing and What It Means for Businesses](https://fractional-cmo.com/ai-search-trends-whats-changing-and-what-it-means-for-businesses/) - AI is changing the way people search, and it’s affecting many business owners by quietly reshaping how customers find products and services.
- [Why the Sales Funnel Isn’t Really a Funnel](https://fractional-cmo.com/why-the-sales-funnel-isnt-really-a-funnel/)
- [Fractional CMO: Reshaping the Future of Marketing Leadership](https://fractional-cmo.com/fractional-cmo-reshaping-the-future-of-marketing-leadership/) - Discover how fractional CMOs are reshaping marketing leadership with AI-powered efficiency, strategic expertise, and flexible.
- [The Cracker Barrel Rebrand: A Modern Misfire Rooted in Nostalgia](https://fractional-cmo.com/the-cracker-barrel-rebrand-a-modern-misfire-rooted-in-nostalgia/) - In August 2025, beloved icon of Southern nostalgia, Cracker Barrel, launched a sweeping effort to rebrand. A minimalist new logo minus the familiar man, store interiors stripped of their down-home charm, and menu changes were all part of the new look.
- [The 8 Biggest Categories of Wasted Marketing Funds](https://fractional-cmo.com/the-8-biggest-categories-of-wasted-marketing-funds/) - Companies invest significant resources in marketing—time, money, and personnel. Most business owners and managers understand that marketing is essential for driving sales.
- [Tales With Taylor Podcast: Behind the Scenes with Dr. Duke Merhavy](https://fractional-cmo.com/tales-with-taylor-podcast-behind-the-scenes-with-dr-duke-merhavy/) - Dr. Duke Merhavy, founder of Fractional CMO LLC, recently sat down with Tales With Taylor for a conversation that goes far beyond typical business discussions.
- [Are AI Chatbot Answers Based on SEO?](https://fractional-cmo.com/are-ai-chatbot-answers-based-on-seo/) - Explore how AI chatbots utilize SEO to generate responses, why SEO remains vital, and how marketers can adapt with Generative Engine Optimization (GEO) to effectively reach their target audience in an evolving AI-driven landscape.
- [The Other ‘F-Word’](https://fractional-cmo.com/the-other-f-word/) - When I launched Fractional CMO, LLC ten years ago, the term "fractional executive" was virtually unknown. Today, however, it's widely used, and "fractional" has been adopted by professionals across various disciplines, such as fractional CFOs, fractional COOs, and others.
- [How Fractional CMOs Are Revolutionizing Marketing Using AI](https://fractional-cmo.com/how-fractional-cmos-are-revolutionizing-marketing-using-ai/) - As AI continues to evolve, the collaboration between human creativity and machine intelligence promises an exciting future for marketing—a future where innovation and impact go hand in hand.
- [Gap analysis for Better Planning and Outcomes](https://fractional-cmo.com/gap-analysis-for-better-planning-and-outcomes/) - Gap Analysis is an effective, yet simple, method to help assess current performance and it can be invaluable in planning preparation.
- [Fractional CMO & Marketing Newsletter – May 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-may-2022/)
- [Are You Getting the Full Service You Deserve?](https://fractional-cmo.com/are-you-getting-the-full-service-you-deserve/) - As a full service marketing firm, we help our clients with coordination of many logistics so they can focus on what they do best.
- [Fractional CMO & Marketing Newsletter – June 2024](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-june-2024/) - When running a business, we often focus our attention and energy on the day-to-day activities. We concentrate on acquiring new customers, delivering our product or service on time, quality control, cash flow, irate customers, managing our teams, etc. We leave planning and deciding about corrective measures for the third or fourth quarter… and sometimes not at all.
- [Go Above and Beyond, Because Their Success Is Your Success Too](https://fractional-cmo.com/go-above-and-beyond-because-their-success-is-your-success-too/) - Every business-to-business executive knows that in order to do well, their customers must do well too. Put differently, for your customers to be able to purchase from you, their business has to generate the revenue to be able to pay you.
- [Fractional CMO & Marketing Newsletter – December 2023](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-december-2023/) - Fractional CMO & Marketing is about to start its 9th year and I am filled with gratitude for our staff and our clients.
- [Fractional CMO & Marketing Newsletter – September 2023](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-september-2023/) - In some respects, it feels like the year is moving along rather fast. Soon, we will enter the fourth quarter and the last sprint of 2023. How is your business performing compared to the goals you set?
- [Fractional CMO & Marketing Newsletter – June 2023](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-june-2023/) - Over the past several months, AI (artificial intelligence) has been in the news constantly. Without getting into the philosophical implications of AI’s potential domination of every aspect of our lives, I wanted to share what AI means for marketing currently and in the very near future.
- [Fractional CMO & Marketing Newsletter – March 2023](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-march-2023/) - The term ‘supply chain’ has been in the news a lot since COVID-19 started. Many people had never even heard of the term prior to it being talked about in the context of the pandemic.
- [Fractional CMO & Marketing Newsletter – December 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-december-2022/)
- [Fractional CMO & Marketing Newsletter – September 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-september-2022/)
- [Fractional CMO & Marketing Newsletter – July 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-july-2022/)
- [Fractional CMO & Marketing Newsletter – June 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-june-2022/)
- [Fractional CMO & Marketing Newsletter – February 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-february-2019/) - You’ve heard it before “This product sells itself!” Yet, human history is full of great ideas and magnificent products that never actually made it big.
- [Fractional CMO & Marketing Newsletter – January 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-january-2019/) - We have already established that there is no ‘silver bullet’ when it comes to marketing. Effective marketing is comprised of many different types of...
- [Fractional CMO & Marketing Newsletter – November 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-november-2018/)
- [Fractional CMO & Marketing Newsletter – October 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-october-2018/)
- [Fractional CMO & Marketing Newsletter – September 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-september-2018-2/)
- [Fractional CMO & Marketing Newsletter – August 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-august-2018/)
- [Fractional CMO & Marketing Newsletter – July 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-july-2018/)
- [Fractional CMO & Marketing Newsletter – June 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-june-2018/)
- [Fractional CMO & Marketing Newsletter – May 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-may-2018-2/)
- [Fractional CMO & Marketing Newsletter – April 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-april-2018/)
- [Fractional CMO & Marketing Newsletter – March 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-march-2018/)
- [Fractional CMO & Marketing Newsletter – February 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-february-2018/)
- [Fractional CMO & Marketing Newsletter – January 2018](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-january-2018/)
- [Fractional CMO & Marketing Newsletter – December 2017](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-december-2017/)
- [Fractional CMO Newsletter – February 2017](https://fractional-cmo.com/fractional-cmo-newsletter-february-2017/)
- [Fractional CMO Newsletter – December 2016](https://fractional-cmo.com/fractional-cmo-newsletter-december-2016/)
- [What Is Marketing Research Exactly?](https://fractional-cmo.com/what-is-marketing-research-exactly/)
- [6 Myths About Marketing Research](https://fractional-cmo.com/6-myths-about-marketing-research/)
- [Why Call Insight Marketing Research Today](https://fractional-cmo.com/10-reasons-to-call-insight-marketing-research-today/)
- [Insight Marketing Research Opens an Office in Scottsdale](https://fractional-cmo.com/insight-marketing-research-opens-an-office-in-scottsdale/)
- [Fractional CMO Newsletter – August 2015](https://fractional-cmo.com/fractional-cmo-mentioned-in-forbes-magazine/)
- [Fractional CMO Newsletter – April 2016](https://fractional-cmo.com/is-fractional-cmo-right-for-your-business/)
- [Fractional CMO Newsletter – May 2016](https://fractional-cmo.com/fractional-cmo-newsletter-may-2016/)
- [Fractional CMO Newsletter – June 2016](https://fractional-cmo.com/fractional-cmo-newsletter-june-2016/)
- [Fractional CMO Newsletter – July 2016](https://fractional-cmo.com/fractional-cmo-newsletter-july-2016/)
- [Fractional CMO Newsletter – August 2016](https://fractional-cmo.com/fractional-cmo-newsletter-august-2016/)
- [Fractional CMO Newsletter – September 2016](https://fractional-cmo.com/fractional-cmo-newsletter-september-2016/)
- [Fractional CMO Newsletter – October 2016](https://fractional-cmo.com/fractional-cmo-newsletter-october-2016/)
- [Fractional CMO Newsletter – November 2016](https://fractional-cmo.com/fractional-cmo-newsletter-november-2016/)
- [Fractional CMO Newsletter – January 2017](https://fractional-cmo.com/fractional-cmo-newsletter-january-2017/)
- [Fractional CMO Newsletter – March 2017](https://fractional-cmo.com/fractional-cmo-newsletter-march-2017/)
- [Fractional CMO Newsletter – April 2017](https://fractional-cmo.com/fractional-cmo-newsletter-april-2017/)
- [Fractional CMO Newsletter – May 2017](https://fractional-cmo.com/fractional-cmo-newsletter-may-2017/)
- [Fractional CMO Newsletter – June 2017](https://fractional-cmo.com/fractional-cmo-newsletter-june-2017/)
- [Fractional CMO Newsletter – July 2017](https://fractional-cmo.com/fractional-cmo-newsletter-july-2017/)
- [Fractional CMO & Marketing Newsletter – September 2017](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-september-2017/)
- [Fractional CMO & Marketing Newsletter – October 2017](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-october-2017/)
- [Fractional CMO & Marketing Newsletter – November 2017](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-november-2017/)
- [Fractional CMO & Marketing - December 2018](https://fractional-cmo.com/fractional-cmo-december-2018/) - We are looking forward to making your business a success in 2019 and continuing to be Your Smart Marketing Solution
- [Fractional CMO & Marketing Newsletter – March 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-march-2019/) - Over the years, I have written several articles that emphasized the importance of lead follow-up, as well as the all-too-familiar ‘call reluctance’ (for example see our November 2018 newsletter).
- [Fractional CMO & Marketing Newsletter – April 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-april-2018-2/) - When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.
- [Fractional CMO & Marketing Newsletter – May 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-may-2019/) - When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.
- [Fractional CMO & Marketing Newsletter – July 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-july-2019/) - Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
- [Fractional CMO & Marketing Newsletter – August 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-august-2019/) - Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
- [Fractional CMO & Marketing Newsletter – September 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-september-2019/) - Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
- [Fractional CMO & Marketing Newsletter – October 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-october-2019/) - Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
- [Fractional CMO & Marketing Newsletter – November 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-november-2019/) - Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
- [Fractional CMO & Marketing Newsletter – December 2019](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-december-2019/) - Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.
- [Fractional CMO & Marketing Newsletter – January 2020](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-january-2020/) - The beginning of a year is always a good opportunity to start fresh. The same should be applied to your marketing approach. It is still early enough in the year to examine how you are going to make marketing work for you
- [Fractional CMO & Marketing Newsletter – February 2020](https://fractional-cmo.com/newsletter-february-2020/) - Make sure you utilize your marketing team to its fullest potential. If you need help developing your marketing plan and budget, or guidance on how to do it, we’re happy to help.
- [NOT The Same-Old COVID-19 Email](https://fractional-cmo.com/not-the-same-old-covid-19-email/) - Undoubtedly, like the rest of us, you have received dozens of COVID-19 related emails from your bank, credit card company, mortgage company, grocery store, your eye doctor, kids’ school, online retailers, and many more.
- [Fractional CMO & Marketing Newsletter – March 2020](https://fractional-cmo.com/fractional-newsletter-march-2020/) - These are unprecedented times, both in our personal lives and in terms of our businesses.
- [Fractional CMO & Marketing Newsletter – April 2020](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-april-2020/) - Last month, I wrote about how necessary it is to adjust operations for all businesses that were allowed to remain open ‘during’ the COVID-19 pandemic.
- [Fractional CMO & Marketing Newsletter – May 2020](https://fractional-cmo.com/newsletter-may-2020/) - Things have been moving very quickly over the past few months – We have all experienced it, in both our personal lives and professional endeavors.
- [Fractional CMO & Marketing Newsletter – June 2020](https://fractional-cmo.com/newsletter-june-2020/) - When circumstances and technology intersect, beautiful things can emerge. In the world of business, consequences of the COVID-19 pandemic have been mitigated
- [Fractional CMO & Marketing Newsletter – July 2020](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-july-2020/) - Every now and then, I come across a business owner who tells me, “We don’t do any marketing!” or “We can’t afford marketing”. They are not necessarily proud...
- [Fractional CMO & Marketing Newsletter – August 2020](https://fractional-cmo.com/newsletter-august-2020/) - Well-run companies take the time to evaluate and plan - most do this once a year, some more frequently than that.
- [Fractional CMO & Marketing Newsletter – September 2020](https://fractional-cmo.com/newsletter-september-2020/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – October 2020](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-october-2020/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – November 2020](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-november-2020/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – December 2020](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-december-2020/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – January 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-january-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – February 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-february-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – April 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-april-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – May 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-may-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – June 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-june-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – July 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-july-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – August 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-august-2021/) - It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules.
- [Fractional CMO & Marketing Newsletter – September 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-september-2021/) - In business, just like in our personal lives, things seem to constantly change due to pandemic-related events. One day the pandemic seems to subside, only for a new variant to rear its ugly head the next.
- [Fractional CMO & Marketing Newsletter – October 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-october-2021/) - [et_pb_section fb_built="1" _builder_version="4.9.4" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.9.2" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.9.2" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.11.1" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" hover_enabled="0" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px"
- [Fractional CMO & Marketing Newsletter – November 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-november-2021/) - [et_pb_section fb_built="1" _builder_version="4.9.4" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.9.2" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.9.2" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.13.1" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px" header_4_text_shadow_vertical_length_tablet="0px"
- [Fractional CMO & Marketing Newsletter – December 2021](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-december/) - [et_pb_section fb_built="1" _builder_version="4.9.4" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.9.2" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.9.2" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.14.4" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px" header_4_text_shadow_vertical_length_tablet="0px"
- [Fractional CMO & Marketing Newsletter – January 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-january-2022/) - [et_pb_section fb_built="1" _builder_version="4.9.4" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.9.2" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.9.2" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.14.7" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px" header_4_text_shadow_vertical_length_tablet="0px"
- [Fractional CMO & Marketing Newsletter – February 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-february-2022/) - [et_pb_section fb_built="1" _builder_version="4.16" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px" header_4_text_shadow_vertical_length_tablet="0px"
- [Fractional CMO & Marketing Newsletter – March 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-march-2022/) - [et_pb_section fb_built="1" _builder_version="4.9.4" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.9.2" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.9.2" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.14.8" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px" header_4_text_shadow_vertical_length_tablet="0px"
- [Fractional CMO & Marketing Newsletter – April 2022](https://fractional-cmo.com/fractional-cmo-marketing-newsletter-april-2022/) - [et_pb_section fb_built="1" _builder_version="4.16" module_alignment="center" custom_margin="15px|0px||0px|false|true" custom_padding="10px|0px|0px|0px|false|true" collapsed="on" global_colors_info="{}"][et_pb_row admin_label="Row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" width="100%" module_alignment="left" custom_margin="0px|0px|10px|0px|false|false" custom_padding="0px|0px|0px|0px|false|true" collapsed="off" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="0px|0px|0px|0px|true|true" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" module_id="is-email-marketing-still-a-thing" _builder_version="4.16" custom_margin="0px||0px||false|false" custom_padding="0px||15px||false|false" z_index_tablet="500" text_text_shadow_horizontal_length_tablet="0px" text_text_shadow_vertical_length_tablet="0px" text_text_shadow_blur_strength_tablet="1px" link_text_shadow_horizontal_length_tablet="0px" link_text_shadow_vertical_length_tablet="0px" link_text_shadow_blur_strength_tablet="1px" ul_text_shadow_horizontal_length_tablet="0px" ul_text_shadow_vertical_length_tablet="0px" ul_text_shadow_blur_strength_tablet="1px" ol_text_shadow_horizontal_length_tablet="0px" ol_text_shadow_vertical_length_tablet="0px" ol_text_shadow_blur_strength_tablet="1px" quote_text_shadow_horizontal_length_tablet="0px" quote_text_shadow_vertical_length_tablet="0px" quote_text_shadow_blur_strength_tablet="1px" header_text_shadow_horizontal_length_tablet="0px" header_text_shadow_vertical_length_tablet="0px" header_text_shadow_blur_strength_tablet="1px" header_2_text_shadow_horizontal_length_tablet="0px" header_2_text_shadow_vertical_length_tablet="0px" header_2_text_shadow_blur_strength_tablet="1px" header_3_text_shadow_horizontal_length_tablet="0px" header_3_text_shadow_vertical_length_tablet="0px" header_3_text_shadow_blur_strength_tablet="1px" header_4_text_shadow_horizontal_length_tablet="0px"

## Pages

- [Home](https://fractional-cmo.com/)
- [Our Team](https://fractional-cmo.com/our-team/) - Meet the seasoned marketing professionals at Fractional CMO. Our team delivers innovative, tailored marketing solutions to help your business grow and thrive.
- [Marketing Lingo Glossary](https://fractional-cmo.com/marketing-lingo-glossary/) - Explore Fractional CMO’s Marketing Lingo Glossary to clarify and define common marketing terms. A helpful resource for understanding industry jargon.
- [How We Do It](https://fractional-cmo.com/how-we-do-it/) - Discover how Fractional CMO achieves results with a strategic process: from assessing marketing needs to planning and hands-on implementation, driving your goals to reality.
- [What We Do](https://fractional-cmo.com/what-we-do/) - Discover how Fractional CMO turns your vision into reality with expert marketing leadership, tailored strategies, and outsourced marketing solutions for businesses.
- [Client Success Stories](https://fractional-cmo.com/client-success-stories/) - Explore how Fractional CMO has helped businesses scale and succeed. Discover client success stories and proven strategies tailored to meet and exceed goals.
- [The Clients We Serve](https://fractional-cmo.com/clients-we-serve/) - Discover how Fractional CMO helps established B2B companies scale or sell with tailored marketing strategies that drive growth and profitability.
- [About Fractional CMO, LLC](https://fractional-cmo.com/about-fractional-cmo/) - Discover how Fractional CMO, LLC, pioneers in the Fractional CMO field since 2014, helps B2B businesses achieve growth with tailored marketing strategies, actionable plans, and expert implementation.
- [Contact](https://fractional-cmo.com/contact/) - Get in touch with Fractional CMO for expert marketing services. Contact us via phone, email, or our online form, and let’s discuss your business goals!
- [What Is a Fractional CMO](https://fractional-cmo.com/fractional-cmo/) - Learn how a Fractional CMO delivers executive-level marketing expertise for small and medium businesses, offering strategic guidance without full-time costs.
- [News](https://fractional-cmo.com/news/)
- [Marketing Implementation Services](https://fractional-cmo.com/marketing-implementation-services/) - Discover Fractional CMO’s flexible, managed marketing implementation services, offering everything from graphic design to email marketing and website management.

## Testimonials

- [Helped us to see the endless possibilities of growth for our company](https://fractional-cmo.com/testimonial/helped-us-to-see-the-endless-possibilities-of-growth-for-our-company/)
- [Years of experience are brought to the table](https://fractional-cmo.com/testimonial/years-of-experience-are-brought-to-the-table/)
- [We would recommend his services to any company](https://fractional-cmo.com/testimonial/we-would-recommend-his-services-to-any-company/)
- [Our target market exposure has increased](https://fractional-cmo.com/testimonial/our-target-market-exposure-has-increased/)
- [Willing to do whatever it takes to get the job done!](https://fractional-cmo.com/testimonial/willing-to-do-whatever-it-takes-to-get-the-job-done/)
- [Working with Fractional CMO has added value to our business](https://fractional-cmo.com/testimonial/working-with-fractional-cmo-has-added-value-to-our-business/)
- [Helped us get organized very quickly](https://fractional-cmo.com/testimonial/helped-us-get-organized-very-quickly/)
- [They were an inside part of the team](https://fractional-cmo.com/testimonial/they-were-an-inside-part-of-the-team/)
- [They raised our level of professionalism](https://fractional-cmo.com/testimonial/they-raised-our-level-of-professionalism/)
- [They are the best in the business at what they do](https://fractional-cmo.com/testimonial/they-are-the-best-in-the-business-at-what-they-do/)
- [I would highly recommend Fractional CMO as a partner](https://fractional-cmo.com/testimonial/i-would-highly-recommend-fractional-cmo-as-a-partner/)
- [Helped with establishing the firm’s brand and showcase our strengths and successes](https://fractional-cmo.com/testimonial/helped-with-establishing-the-firms-brand-and-showcase-our-strengths-and-successes/)
- [The newsletters have been the cornerstone of our nurturing touchpoints with past and present clients](https://fractional-cmo.com/testimonial/the-newsletters-have-been-the-cornerstone-of-our-nurturing-touchpoints-with-past-and-present-clients/)
- [They are always a hit!](https://fractional-cmo.com/testimonial/they-are-always-a-hit/)
- [Helped us cement our reputation in the healthcare industry](https://fractional-cmo.com/testimonial/helped-us-cement-our-reputation-in-the-healthcare-industry/)
- [We are breaking our past sales records!](https://fractional-cmo.com/testimonial/we-are-breaking-our-past-sales-records/)
- [Elevate our marketing efforts, and improve brand dominance and sales performance](https://fractional-cmo.com/testimonial/elevate-our-marketing-efforts-and-improve-brand-dominance-and-sales-performance/)
- [The Fractional CMO teamwork pursued marketing programs successfully](https://fractional-cmo.com/testimonial/the-fractional-cmo-teamwork-pursued-marketing-programs-successfully/)
- [Helped drive our growth and tremendous success](https://fractional-cmo.com/testimonial/helped-drive-our-growth-and-tremendous-success/)
- [This relationship resulted in Summit Automation becoming the premier provider](https://fractional-cmo.com/testimonial/this-relationship-resulted-in-summit-automation-becoming-the-premier-provider/)
- [Their ability to analyze our business needs has proven beneficial for our company](https://fractional-cmo.com/testimonial/their-ability-to-analyze-our-business-needs-has-proven-beneficial-for-our-company/)
- [Interactive website and increased sales](https://fractional-cmo.com/testimonial/interactive-website-and-increased-sales/)

## Categories

- [General](https://fractional-cmo.com/category/general/)
- [Advanced SEO Techniques](https://fractional-cmo.com/category/advanced-seo-techniques/)
- [Brand development](https://fractional-cmo.com/category/brand-development/)
- [Business advice](https://fractional-cmo.com/category/business-advice/)
- [Online marketing](https://fractional-cmo.com/category/online-marketing/)
- [Newsletter](https://fractional-cmo.com/category/newsletter/)

## Topics

- [Business Insights](https://fractional-cmo.com/topic/business-insights/)
- [Download Guides](https://fractional-cmo.com/topic/download-guides/)
- [Manage Accounts](https://fractional-cmo.com/topic/manage-accounts/)