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Author Archives: Duke Merhavy

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Fractional CMO Newsletter – June 2017

Fake Likes and Click Farms For years, many businesses and their respective marketers coveted “likes”, “shares”, and “followers” more than everything else. Millions…
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Fractional CMO Newsletter – May 2017

Marketing is a Contact Sport  Ultimately, the purpose of marketing activities is to create or identify qualified leads. And by qualified leads, I…
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Fractional CMO Newsletter – April 2017

The Hidden Danger of Buzz Words and Empty Phrases  The first and foremost goal or communication is to convey an idea, and only…
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Fractional CMO Newsletter – March 2017

360 Degrees Marketing  Some companies are fully engaged in marketing efforts. However, other companies just have a few people engaged in marketing. There…
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Fractional CMO Newsletter – February 2017

The Often-Untapped Revenue Stream You already have the best salespeople you could ever ask for – Your Customers! Assuming you provide outstanding products…
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Fractional CMO Newsletter – January 2017

The Marketing Formula: Recently, I gave a talk to a group of entrepreneurs on the topic of names and slogans, as they relate…
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Fractional CMO Newsletter – December 2016

Goals: Do We Really Need Them? Top Reasons for Setting Goals This is it folks – The last week of 2016! I hope…
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Fractional CMO Newsletter – November 2016

In this issue: Did You Get Enough To Eat? What is Fractional CMO Marketing Lingo: “Customer” versus “Client” Featured Client: Management One Would you…
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Fractional CMO Newsletter – October 2016

In this issue: Thank Your Customers What is Fractional CMO Marketing Lingo: “Value Proposition” Featured Client: Print & Imprint Do You Have What…
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Fractional CMO Newsletter – September 2016

In this issue: Tips for Getting More Out of Your Trade Show Marketing Lingo: “Buyer’s Journey” Common Small Business Approaches to Marketing Leadership…
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